Here is an econ paper from our friends across the pond (in N. Ireland) on how to measure bigotry across western nations. Specificially, it measures hatred toward groups of muslims, other race individuals, immigrants, jews, and gays.
How hateful is the US? We are mildly bigoted. What arethe most hateful countries? Germany, Greece, Italy, and Northern Ireland. Who are the most accepting countries? Sweeden and Iceland!
What types of people are more likely to be biggoted: the older, male, religious, unhappy, financially not-well-off, right-winged, orderly, uneducated, retired, non-student.