Search This Blog

Monday, August 4, 2008

More on economics of transfat and fast food

I was thinking some more about the posts made by Chicago school economist Gary Becker and Judge Posner basically arguing that trans fat and fast food regulation aren't really that important and that disclosure of nutritional data by fast food chains isn't really beneficial.

This thought process is typical of followers of the Chicago school (read: conservative economics - from Posner):

"people concerned about their weight have the incentive and ability to inform themselves about the number of calories that they consume."

I started thinking more about this when I came across a report from the non-profit org, Center for Science and the Public Interest, just published, entitled: "Kid's Meals: Obesity on the Menu." It surveyed about 2 dozen fast food chains and found that of the the typical kid's meals in fast food chains well exceeds one third of a child's daily allowance of calories and fat. In fact, a whopping 93% of meals surveyed exceeded the calories coded as 'healthy.'

According to their data, all possible combination of kid's meals at KFC, Sonic, Jack-in-the-box, Chick-fil-A, and Taco Bell exceed 430 calories. As you might imagine, Subway has the most healthy meals: only 1/3 of their meals exceed 430 calories.

Given all this, and the fact that other studies show that nearly 20% of all expenditure of 'bad' food marketing is aimed at children, and given the potential heart disease, high cholesterol, diabetes, and just general poor health habits that this entire picture creates in our youth, it just blows my mind that anyone can suggest that the simple act of making fast food chains post calories per meal (not try to hide it on some obscure placard by their bathrooms, or embedded 20 clicks into their website) is somehow not worth it.

The cost to these chains of adding this to their posted menus would be next to nothing. The real cost would be in the lost revenue. Currently information is asymmetric: restaurants know they are slowly killing our kids. But kids and parents don't - they are not machines and cannot spend time trying to find hidden nutritional signs. Information is scarce. I'm not a parent, but if I was and if I saw that my child was eating nearly an entire day's worth of calories in one sitting, I would think twice before spending my money there. But, that is the point isn't it? Let people realize they need to eat healthier which will enable companies to realize they can make better profits by shifting to healthier menus.

5 comments:

Dr.Edwina.1st said...

The environment too plays a role in the causes of obesity. The family home is an important place to learn about proper nutrition and enough physical activity. Attitudes, Habits, and beliefs about food selection and how to spend family leisure time are critical factors to forming a healthy relationship with food. Children spend a lot of time in school, their food choices at school become important and it was influenced by the school eating environment. http://www.phentermine-effects.com

oakleyses said...

polo ralph lauren outlet, michael kors outlet, nike shoes, oakley sunglasses, ray ban sunglasses, michael kors outlet, coach factory outlet, ray ban sunglasses, chanel handbags, jordan shoes, prada outlet, louboutin, burberry outlet, true religion jeans, michael kors outlet, christian louboutin shoes, louis vuitton handbags, tiffany and co, oakley sunglasses, burberry outlet, nike free, louis vuitton, prada handbags, louis vuitton outlet, true religion jeans, gucci outlet, longchamp outlet, louis vuitton outlet, michael kors outlet, coach outlet, longchamp handbags, tiffany and co, michael kors outlet, michael kors outlet, louis vuitton outlet stores, air max, coach purses, tory burch outlet, kate spade handbags, polo ralph lauren outlet, coach outlet store online, louboutin, louboutin outlet, air max, kate spade outlet, longchamp handbags, oakley sunglasses cheap

oakleyses said...

nike roshe run, ray ban pas cher, nike free pas cher, sac louis vuitton, michael kors, sac guess, sac louis vuitton, air max, louis vuitton uk, abercrombie and fitch, oakley pas cher, lululemon, barbour, north face, louboutin, mulberry, polo lacoste, nike air max, vans pas cher, longchamp, vanessa bruno, hollister, hogan outlet, michael kors, air max pas cher, new balance pas cher, ray ban sunglasses, air force, timberland, true religion outlet, true religion outlet, converse pas cher, polo ralph lauren, nike free, north face, sac burberry, hollister, nike tn, nike roshe, sac longchamp, nike trainers, ralph lauren, michael kors pas cher, nike blazer, air max, louis vuitton, air jordan, sac hermes

oakleyses said...

ghd, soccer shoes, canada goose, uggs outlet, canada goose jackets, celine handbags, babyliss pro, birkin bag, reebok outlet, abercrombie and fitch, nike huarache, asics running shoes, longchamp, bottega veneta, lululemon outlet, ugg boots, mcm handbags, hollister, valentino shoes, insanity workout, wedding dresses, rolex watches, ferragamo shoes, jimmy choo outlet, soccer jerseys, ugg pas cher, canada goose, north face outlet, north face jackets, p90x, giuseppe zanotti, chi flat iron, canada goose outlet, canada goose, ugg australia, beats by dre, mont blanc, herve leger, instyler, vans shoes, mac cosmetics, canada goose uk, nfl jerseys, nike roshe run, new balance shoes, ugg, marc jacobs, ugg boots

oakleyses said...

links of london, juicy couture outlet, louis vuitton, moncler, pandora charms, moncler, moncler, vans, pandora jewelry, lancel, louboutin, hollister, karen millen, moncler, air max, iphone 6 cases, parajumpers, ralph lauren, thomas sabo, montre homme, oakley, ugg, rolex watches, toms shoes, baseball bats, ugg, canada goose, coach outlet store online, converse shoes, hollister, canada goose, supra shoes, juicy couture outlet, gucci, moncler, timberland boots, swarovski crystal, converse, pandora charms, moncler outlet, ray ban, wedding dresses, hollister clothing store, swarovski, air max, moncler